El Taco Truck

Creative Manager: Ida fridh
Responsible for the content strategi.
Pitch, project leading, campaign result

Ed Sheeran offers Swedish home cooking
The video is in paid collaboration with El Taco Truck: https://www.eltacotruck.se/ I got the chance to invite Ed Sheeran to Swedish home cooking. So I brought in Michelin-awarded Niklas Ekstedt and this year's pastry chef Isabella Westergren who had to cook a small ...

Native Advertising AWARD 2022
Best Use of Youtube GOLD: Campaign: Uppdrag Mat, Mission Food Publisher/Agency: Schibsted Brand Studio Brand: Grohe, McDonald´s, Best Secret, Philips, El Taco Truck, Proviva, Coca-Cola and NordVPN

Uppdrag Mat with Mauri - Sweden's most likeable youtuber!
With his unsurpassed warmth, curiosity and way of making people feel safe, Mauri Hermundsson has created one of Sweden's fastest growing Youtube channels.

The combination of Mauri's personality, his understanding of content and the ability to create strong angles linked to the target group makes Uppdrag Mat a success story without comparison.

In this context, El Taco Truck had the opportunity to be seen in a completely unique way - with Mauri as an ambassador for the brand and the message.