A native partnership with Volkswagen – Polo and Bonnier Magazines & Brands.
Brief:
Put Volkswagen Polo in a relevant context to highlight the new design, cool attributes, different colors and really good comfort in a subtle way.
Engage a female audience to create interest around, and deepen the awareness of new Polo.
Campaign platforms and Brands:
Native, magazine and influencer. Damernas Värld and Sköna Hem.
